Money & fees
Occupancy rate
Share of the year a villa earns from paying guests; 65–85% is often quoted as healthy for Ubud investment villas when ops and marketing are strong.
Occupancy rate is the percentage of the year a villa is occupied by paying guests. For an investment villa in Ubud, operators often describe 65–85% as a healthy band when photography, pricing, and channel mix are competitive.
Drivers include professional photos, strong placement on major platforms (Airbnb, Booking.com), and must-have guest features such as reliable high-speed internet and memorable views. Always ask how “occupancy” is measured (gross nights booked vs. net after owner blocks and maintenance).
See also: Knowledge base